More personalized online shopping

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More personalized online shopping
« on: September 16, 2015, 06:00:32 am »
More personalized online shopping
15 September 2015, 12:00 am

                    All activity on your social media accounts contributes to your "social graph," which maps your interconnected online relationships, likes, preferred activities, and affinity for certain brands, among other things. Now MIT spinout Infinite Analytics is leveraging these social graphs, and other sources of data, for very precise recommendation software that better predicts customers' buying preferences.

MIT NewsLink

Source: AI in the News

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