[Art]

Powered by advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery, Einstein's models will be automatically customized for every single customer, and it will learn, self-tune, and get smarter with every interaction and additional piece of data. Most importantly, Einstein's intelligence will be embedded within the context of business, automatically discovering relevant insights, predicting future behavior, proactively recommending best next actions and even automating tasks.

Among the tasks Einstein was designed to help with are sales (predicts leads and
prioritizes emails), service (pre-populates case fields and suggests responses),
marketing (predicts customer engagement and delivers emails during optimal
engagement windows) and commerce (recommends products to shoppers and ranks most
relevant site searches).

"Simply put, the computer learns from all your data and uses it to build a model,
find patterns and predict the future," says John Ball, general manager for Einstein.
"It detects patterns that aren't as easy for humans to detect."

Infoworld and other netifiable sources: http://www.infoworld.com/article/3124751/paas/from-chatbots-to-einstein-artificial-intelligence-as-a-service.html