What sells books, movie tickets, and rentals is fear. One of the issues from the video is the lack of a plan for A.I. Technology cannot be evolved through some kind of national or worldwide controlled plan. Ideas can come from anywhere, perspective and, culture, inclusive of corporate culture, can impede or accelerate technologies. Just look at the moon project; while yes the U.S. did get to the moon, however, it wasn't a sustainable technology and because space technology was centralized to just government interests the ideas and technology to build scalable and sustainable approaches to space flight never came about. Compare this to aviation evolution: Here government inspired solutions by awarding prizes to meet goals and improvements. Ideas were coming from many different perspectives trying to compete to solve the problem. Today commercial air flight is a successful industry and personal flight is a reality. So trying to centralize the control and pace of A.I. with a national or worldwide plan would likely lead to A.I. failing, just like the moon program.
If we look at how the infrastructure for high bandwidth internet access evolved the demand for bandwidth improvement came from, of all places, the online porn industry! Interestingly the sex industry just might do the same for A.I. Companies developing sex dolls have developed animatronic heads that express facial expressions and speak. And so the drive for a social A.I. just might be because of the demand for sex robots!
Some might find that kind of development of A.I. frightening and de-humanizing or even the preamble for the extinction of the human race, but in fact, this kind of development is opening the opportunity for humanity to build a new shell, to become a new form of life! And, yes, just as Neanderthal and other hominids fell to the presence of modern humans, modern humans will probably fall to the presence of a technology that can host a mind. This new mind can contain the memories and qualities of the former biological version but because its a very different kind of brain it will lead to a new kind of consciousness with its roots in the legacy of homo sapiens.
Here's a cite describing a world concept for a movie script that explores a similar path of A.I. evolution:
http://thewraithmatrix.com/