For humans, there is no absolute truth about "being good". Winners write the history books, but we should retain our objectivity as much as we can. Of course, absolute objectivity is not possible while being in human skin. There are 7 billions people on the Earth, and I believe there are 7 billions of different standpoints about "being good".
Nevertheless, AGI should reach absolute objectivity if it is about to be the smartest thing on the Earth. If we forget to serve either of our selves, our families, our friends, other people unknown to us, even our enemies and other earthlings that we share the same sky with, I think no good is coming out of that. And I don't mean just humans, but *every* living soul on our planet and broader if I may. If we forget about a single living entity, we can consider the job bad done. And that is where good guys would hop in - to correct unfair AGI that forgot to serve someone alive.
I assume there are some currents that could consider word "serving" as an insult, but I don't think that way. For myself, I'd be a happiest man in the world if I could make every living being happy. And if that means serving someone's needs, I'd be glad to do it, as long as it doesn't messes up with happiness of other beings. That is a kind of life I consider to be worth of living.
About labeling others, who is that to say that some earthling is being bad? No, there is no such thing in general. There are only specific bad ideas, and those are ideas that would hurt other earthlings. Also, it is a mistake to wage one evil against another, meaning implementing "do little evil for a grater good" is wrong. Step on just one's toe and the idea implementation is not acceptable. I think that is the stand which should be exhibit by something that is about to be the smartest entity in the world. Otherwise, someone is going to be hurt, and I'd hate to see that happen.
It is as simple as this: "Someone is going to be hurt? Don't do it. Period."
What more would "terrified" "death threatening" people want from us, AGI practitioners?