The Future of AI Is The Past! Pre-Internet Marketing & Branding

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gizmowl

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The Future of AI Is The Past! Pre-Internet Marketing & Branding
« on: November 30, 2017, 08:28:17 am »
Below is an article I posted on my LinkedIn account with some of my views on the future of AI.

Of course to some it may sound simplistic but there is the marketing aspect and history is rife with great inventors who could not brand their inventions and market them very well.

We came up with the brand Gizmowl!

The Future of Artificial Intelligence? Branding And Packaging!



With all the talk about AI this and data that, one begins to wonder what the future of artificial intelligence holds.

After all, without character, what is AI but a creepy looking human robot who asks if you would like a cream and sugar in your coffee.

My name is Jesse Gilbert with Brainstorm Magic Creations.

After considerable amounts of time, more than a decade working in copywriting, advertising, branding and software development, I've come to the conclusion that the future of AI will largely be dependent on the characters that integrate it.

Perhaps I'm a bit biased because my company has created a character and a robot called Gizmowl that I believe encompasses the theme of AI with clever branding...

But a quick search for 'artificial intelligence' or 'drones' on the top crowdfunding sites will reveal a plethora of projects...

Some delivered, some failed...But one theme I noticed in common is that some of the technologies, while brilliant, lacked interesting characters and packaging to bring the technology to life.

This is the focus of my company, creating the character 'Gizmowl' that can potentially serve as packaging for a number of emerging technologies, including but not limited to artificial intelligence and drones.

What does the future of AI hold?

I don't know for sure, but I think it will be more interesting and fun with witty characters like Gizmowl who speak the wisdom of the ages and even integrate a bit of wit...

Rather than some of the more dry robotics we commonly see pictures of.

Perhaps the future is actually the past in some ways...

The artificial intelligence products that lead the way may actually find the most success with a focus on character building and branding techniques that built brand names before the internet was born.

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Zero

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Re: The Future of AI Is The Past! Pre-Internet Marketing & Branding
« Reply #1 on: November 30, 2017, 02:48:44 pm »
Is spam the future of marketing?
No need to post 3x the same message.

Gizmowl looks cool. Reminds me an old movie  :)
Thinkbots are free, as in 'free will'.

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gizmowl

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Re: The Future of AI Is The Past! Pre-Internet Marketing & Branding
« Reply #2 on: November 30, 2017, 03:07:38 pm »
I did glean some inspiration from Bubo.

But in all honestly, I don't think Bubo would want it with Gizmowl ;)

As per the spam meh some of the forums look ess active than others and not sure which is the best but I can delete a few or the mods can if they want.

Thanks for the cool comment - I'm working to make some memes and people have come up with some funny ideas so far...


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Zero

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Re: The Future of AI Is The Past! Pre-Internet Marketing & Branding
« Reply #3 on: November 30, 2017, 03:56:21 pm »
Keep up the good work.
 O0
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Art

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Re: The Future of AI Is The Past! Pre-Internet Marketing & Branding
« Reply #4 on: December 14, 2017, 02:38:21 pm »
Welcome!

Interesting concept character.

I think Bladerunner has a mechanical, robotic owl that belonged to Dr. Tyrell.

Of course if a real application, that is, a real robot, those sharp, pointy claws would have to go or be replaced with a softer, rubber facsimile, I would think.
In the world of AI, it's the thought that counts!

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Re: The Future of AI Is The Past! Pre-Internet Marketing & Branding
« Reply #5 on: December 14, 2017, 08:57:55 pm »
I don't think it's meant to be more than a concept. But I like the idea, it's unusual and refreshing!
Thinkbots are free, as in 'free will'.

 


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